Popups are the easiest way to convert your site visitors into email list subscribers. You can persuade site visitors to sign up to your newsletter,  by creating beautiful popups and opt-in forms. Companies following a similar strategy have reportedly increased CRO by as much as 300%.

The WordPress store has thousands of popup plugins, both premium and free. In this blog, we will discuss the best five free WordPress popup plugins for your website. We will help you to choose the best popup plugin for your site.

We have shared additional details of the aforementioned plugins and included some screenshots as well. Feel free to go through them and let us know if we skipped something.

1. Popup Maker

Popup Maker is one of the most popular WordPress Popup Plugin. It has a 5-star rating (based on 2668 users) and has 300,000+ active installations. It lets you create unlimited popups for free.

Popup Maker editor is a user-friendly feature, which you can use to configure your popup size, animation speed, position, and other parameters.

From its theme builder option, you can create your popup themes. You have a choice to edit colors, shadows, fonts, paddings and much more. Moreover, you can check the changes you have made to your popup in real time.

You can set up your newsletter on any page or post of your site. You can even set up your popup on a specific amount of time or click for visitors. When it comes to reporting, the plugin provides plenty of information, which includes average opening time, opened popups, average conversion time and conversion rate.

Regarding integration, it gives you many options like MailChimp, AWeber, InfusionSoft, GetResponse, Constant Contact, Mail Poet, Mad Mimi, Hubspot, Emma, etc.



2. Popup Builder

Popup Builder plugin has 100,000+ active installations and 5-star rating (based on 962 users).

This WordPress Popup provides you with pre-designed themes. You can either use those or create your responsive popups and configure them in plugin settings.

You can easily customize this plugin using different animations, customizing size, changing font and color. You can embed this popup to any page or post according to your requirement. It lets you set the location of the popup on the screen, and you can also use automatic closing option.

However, it gives few options for integrations. You can integrate this plugin into MailChimp and Aweber. However, it creates its CSV list which you can export to your required app.


3. Popup by Supsystic

Popup Supsystic plugin gives you many design options. It comes with 30+ mobile-friendly templates and 20+ smooth animations. With it, you will have several ways to target your audience.

For display options, you can set your popup to appear after page loading, user inactivity, commenting, and scrolling.

With subscription form, you can also add social media sharing buttons. It provides various designs for social media sharing buttons and supports 20+ social networks. Regarding reports, it lets you track subscribers, shared and closed popups, number of views in graphics and tables. When it comes to integration, it gives many options like AWeber, Campaign Monitor, InfusionSoft, MailChimp, MailPoet, GetResponse, Jetpack, etc.



4. Hustle

Hustle plugin has  80,000+ active installations with a 4.5-star rating (based on 637 users). The plugins provide a user-friendly dashboard. Additionally, it offers four customizable layouts with predefined color schemes. You also have the options to apply different types of animations to your popup, aimed at engaging your audience.

It lets you target the audience through their actions, location, page, post, time, device type, category, tag, and referral link. For reports, you can check the statistics that will display how many time your visitors saw and subscribed to your popup. It even lets you track the conversion rate on your pages and posts. You can integrate it with many apps like AWeber, MailChimp, Constant Contact, Sendy, Infusionsoft, Mad Mimi, Mauntic, etc.


5. Icegram

The Icegram WordPress plugin has 40,000+ active installation and 4.5-star rating (based on 214 users). The plugin comes with 20+ responsive themes. You can effortlessly customize them by changing designs, colors, entry and exit animations as per your liking.  

The popup can be set up to interact with your visitors, when they stay on the page for a specific period, hover the page or intend to leave. It monitors all the interaction with your popup. For reporting, it also shows impression and conversion rates. When it comes to integration, there are plenty of options available like MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, InfusionSoft, etc.



Popup plugin plays an important role in converting your site visitors into a regular audience.

These are our top five picks for free WordPress popup plugins. We have given you insights about the plugins, and they can hopefully shape up your site in a productive way.

We hope that you found our article helpful. If you think we missed some plugins that you think we should have mentioned, feel free to share your experience with us.