7 Best WordPress Plugins for Email Marketing & Newsletters

Hello everyone, we’re back again with another blog post. Today, we’re going to explore some of the best WordPress plugins for email marketing and newsletters.

Email marketing continues to be one of the most effective ways to promote products, services, and online businesses. Compared to many other marketing channels, it delivers higher engagement, better conversions, and stronger long-term customer relationships. That’s why more website owners, bloggers, businesses, and e-commerce stores are focusing heavily on list building and email marketing strategies.

With the right WordPress plugin, it becomes much easier to collect subscribers, create newsletters, automate campaigns, and improve email deliverability without dealing with complicated setups.

In this article, we’ll take a look at 7 of the best WordPress plugins for email marketing and newsletters that can help grow your audience, increase engagement, and improve conversions.

1. WPForms – Best for Building Your Email List

WPForms is one of the most beginner-friendly form builder plugins available for WordPress. It allows you to create contact forms, newsletter signup forms, payment forms, surveys, and lead generation forms without writing any code.

For anyone focused on email marketing, WPForms makes collecting leads simple by connecting directly with platforms like Mailchimp, Brevo, and ConvertKit. Instead of manually exporting subscribers, every new signup automatically gets added to your email list.

Key Features of WPForms

One of the standout features of WPForms is how easy it makes lead generation. The drag-and-drop builder is simple enough for beginners but still powerful enough for advanced users.

The conditional logic feature is especially useful because it lets you show or hide fields based on user responses. This keeps forms shorter and improves conversion rates since visitors only see relevant questions.

WPForms also supports double opt-in confirmations, which helps keep email lists clean and engaged. Instead of instantly adding users to your list, subscribers can confirm their email address first, improving email deliverability.

Another major advantage is the built-in spam protection. You can enable CAPTCHA or anti-spam tools to stop fake submissions before they clutter your inbox.

Pricing

WPForms offers a free version with basic features. Paid plans start at $49.50 per year, while the Pro plan costs $199.50 annually and includes advanced email marketing integrations, conditional logic, and payment features.

2. OptinMonster – Best for Turning Visitors into Subscribers

OptinMonster is one of the best WordPress plugins for email marketing when it comes to converting website visitors into subscribers.

The plugin helps you create popups, slide-ins, floating bars, and targeted campaigns designed to capture leads at the perfect moment.

Key Features of OptinMonster

One of the standout features is Exit-Intent® Technology. It detects when visitors are about to leave your site and displays a targeted offer before they exit. This is incredibly effective for recovering leads without increasing traffic.

Another useful feature is the A/B testing functionality. Instead of guessing which form works best, Users can test multiple versions and use real data to improve conversions.

Another reason OptinMonster stands out among the best WordPress plugins is its advanced targeting features. You can display campaigns based on user behavior, page views, referral sources, and more.

The plugin also integrates with major email marketing services like Mailchimp, ActiveCampaign, Drip, and Constant Contact, making automation seamless.

Pricing

OptinMonster plans start at $7 per month for basic features, while the Pro plan costs $29 per month and unlocks advanced targeting, integrations, and eCommerce tools.

3. WP Mail SMTP – Best for Email Deliverability

WP Mail SMTP is not technically an email marketing plugin, but it’s one of the most important tools you can install on a WordPress site.

It ensures that emails sent from WordPress actually reach inboxes instead of landing in spam folders or failing completely.

Key Features of WP Mail SMTP

Setting up WP Mail SMTP is surprisingly easy. It connects WordPress with trusted email providers like Gmail, SendLayer, and SMTP.com without requiring complicated server configurations.

This is especially important if you use plugins like WPForms or OptinMonster. Every signup confirmation, welcome email, and notification gets delivered reliably.

Another useful feature is the built-in email logging system. It allows users to monitor sent emails, track failed messages, and resend emails with a single click.

For larger websites, the backup connection and smart routing features are extremely valuable.

Pricing

WP Mail SMTP has a free version available. Premium plans start at $49 per year and include email logs, reporting, backup connections, and advanced routing features.

4. Brevo – Best Overall Email Marketing Solution

Brevo (formerly Sendinblue) is an all-in-one email marketing platform designed for businesses that want automation, segmentation, analytics, and campaign management in one place.

It integrates directly with WordPress and works well for bloggers, businesses, and eCommerce websites.

Key Features of Brevo

Brevo makes email marketing easy to manage from start to finish. The setup process is beginner-friendly, and the template library helps create professional campaigns quickly.

Its automation tools are one of the biggest reasons it belongs on this list of the best WordPress plugins for email marketing. You can automatically send welcome emails, follow-ups, abandoned cart reminders, and behavior-based campaigns.

The audience segmentation tools are also excellent. Instead of sending the same message to everyone, you can target users based on actions, preferences, or purchase history.

Brevo also includes built-in analytics, allowing you to monitor open rates, click-through rates, and conversions without relying on third-party tools.

Pricing

Brevo offers a free plan with limited monthly email sends. Paid plans begin at $9 per month and scale based on email volume rather than contact list size.

5. Constant Contact – Best for Event-Based Marketing

Constant Contact is a beginner-friendly email marketing platform designed for small businesses, bloggers, and nonprofits.

It simplifies tasks like building newsletters, managing subscribers, and sending announcements directly from WordPress.

Key Features of Constant Contact

The drag-and-drop editor makes creating newsletters incredibly simple, even for users with zero design experience.

Users also benefit from the large template library. Whether you’re sending promotions, announcements, or event invitations, there’s usually a template ready to use.

The built-in reporting tools provide clear insights into open rates, clicks, and engagement, helping improve future campaigns.

Another major benefit is its seamless WordPress integration, which removes the need for manually managing subscriber lists.

Pricing

Constant Contact plans start at $12 per month, and they also offer a free trial for new users.

6. Omnisend – Best for eCommerce Automation

Omnisend is designed specifically for eCommerce businesses that want advanced automation and better customer engagement.

If you run a WooCommerce store, Omnisend can help you automate marketing campaigns and increase repeat purchases.

Key Features of Omnisend

The automation features save a huge amount of time. Users can easily create abandoned cart emails, welcome sequences, and follow-up campaigns without manual work.

Customer segmentation is another standout feature. Omnisend allows me to group shoppers based on purchase history and shopping behavior, making emails far more targeted.

Its WooCommerce integration is also excellent because it automatically syncs customer and order data into campaigns.

The reporting tools are simple but useful, giving clear insights into campaign performance and sales results.

Pricing

Omnisend offers a free plan for up to 250 contacts and 500 monthly emails. Paid plans start at $16 per month.

7. FunnelKit Automations – Best for WooCommerce Stores

FunnelKit Automations is a powerful automation plugin built specifically for WooCommerce stores.

It helps store owners automate customer communication, follow-up sequences, and marketing campaigns directly inside WordPress.

Key Features of FunnelKit

FunnelKit makes email automation surprisingly easy. Setting up abandoned cart recovery emails or post-purchase follow-ups takes only a few minutes.

Another useful feature is the reporting dashboard, which clearly shows which emails perform best and where improvements can be made.

Its deep WooCommerce integration also makes personalization much easier since customer order data syncs automatically into campaigns.

Despite offering advanced automation features, the interface remains beginner-friendly and easy to navigate.

Pricing

FunnelKit Automations plans start at $99.50 per year for a single website, with additional bundles available for agencies and multi-site businesses.

Which Email Marketing Plugin Should You Choose?

Choosing the right plugin depends on your goals:

• Use WPForms if you want the easiest way to collect leads and build signup forms.
• Choose OptinMonster if your focus is on increasing conversions and capturing more subscribers.
• Install WP Mail SMTP to improve email deliverability and prevent emails from landing in spam.
• Pick Brevo if you want an all-in-one email marketing solution.
• Go with Omnisend or FunnelKit Automations for WooCommerce-focused automation.

No matter which option you choose, these are some of the best WordPress plugins for email marketing available today, helping you grow your audience, improve engagement, and increase conversions more effectively.

Turn Your WooCommerce Store Into a High-Converting Sales Machine

Running a WooCommerce store is more than just adding products and sending emails. You need the right setup, automation, performance optimization, and marketing strategy to truly grow your business.

That’s where WooNinjas can help.

From WooCommerce development and email marketing integrations to store optimization, automation, security, and custom functionality, the WooNinjas team helps businesses build faster, smarter, and more profitable online stores.

FAQs

1. Which is the best WordPress plugin for email marketing beginners?

For beginners, WPForms and Constant Contact are excellent choices because they are easy to set up, beginner-friendly, and require no coding knowledge.

2. Do I need an SMTP plugin for email marketing in WordPress?

Yes, using an SMTP plugin like WP Mail SMTP helps improve email deliverability by ensuring your emails reach inboxes instead of spam folders.

3. Which email marketing plugin is best for WooCommerce stores?

For WooCommerce websites, Omnisend and FunnelKit Automations are great options because they offer abandoned cart recovery, customer segmentation, and automated follow-up campaigns.

4. Can I use free email marketing plugins on WordPress?

Yes, many plugins like Brevo, WPForms, and WP Mail SMTP offer free versions with basic features that are suitable for small websites and beginners.

5. What features should I look for in an email marketing plugin?

Some important features include email automation, subscriber management, signup forms, WooCommerce integration, analytics, spam protection, and high email deliverability. The right plugin depends on your website goals and marketing strategy.