Are you looking for a better way to sell your LearnDash courses? Using WooCommerce, your e-learning sites can adopt the subscriptions-based business model to increase course sales and profit.
Using subscriptions is especially beneficial for courses that drip content over a period of time or for e-learning sites that can provide ongoing value to their users. At the same time, it allows students to pay in installments and verify how valuable a course is before they’re billed for a second month.
In this post, we’ll give you a step-by-step guide to set up subscription based payments for your LearnDash course using WooCommerce.You can also check out our follow up post on how to sell LearnDash course bundles with WooCommerce for more ideas. If you need additional assistance, our LearnDash consultants are also available to help you find and implement the best e-commerce solutions for your e-learning site.
The Subscription Model For E-Learning
If you work in the online learning industry, then you already know that building valuable and informative courses is just as important as finding the best way to sell and promote your courses. For some, selling courses on a one-off basis is the best choice. However, this model isn’t the most effective for every kind of course.Other options include subscriptions, course bundles and a combination of courses and products.
A subscription-based model for LearnDash, using WooCommerce subscriptions, can provide more value and simplify marketing strategies for some e-learning sites. For example, large courses that are built out through time, such as one following a yearly curriculum, can operate on a monthly subscription basis. By allowing students to join in by paying in smaller monthly installments and letting them assess first hand the value they can get out of your lessons, your courses will instantly become more attractive.
Another way to sell your courses through a subscription model is by selling all-course access or bundle-course access for a limited amount of time with a recurring payment schedule. Those with a larger library of short or long courses can attract more students by allowing them to make a single payment for unlimited learning access.
Some people that can benefit most from course subscriptions are educators in areas that require constant and ongoing development such as language and music teachers. Fitness instructors can also sell monthly access to a program or sell access to multiple workout programs as a bundle deal through a single recurring payment.
The best part is that LearnDash and WooCommerce have developed a tried and true method for course creators to easily setup and manage subscriptions.
Installing WooCommerce Subscriptions
The WooCommerce Subscriptions extension is a practical tool that can be used to alternatively sell LearnDash courses through a subscription model. To set up course subscriptions using this extension, start by installing and activating the Subscriptions extension. After activation, a section titled Subscriptions will appear under WooCommerce on the