BigCommerce is Shaking Up E-Commerce for WordPress
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BigCommerce is Shaking Up E-Commerce for WordPress

BigCommerce is a global e-commerce leader using open SaaS to help users build and scale online stores. While BigCommerce is best known as a stand-alone e-commerce solution, their BigCommerce for WordPress plugin is an interesting alternative for those looking to add an online store to their WordPress site.

In this post, we’ll take a look at how you can use BigCommerce with WordPress and the benefits this e-commerce option can offer.

What Sets BigCommerce Apart From Other WordPress E-Commerce Plugins?

Currently, WooCommerce is the e-commerce leader for WordPress. This post will be referring to this popular WordPress plugin as a point of comparison to highlight the unique features BigCommerce can offer current WordPress users.

When you use BigCommerce with WordPress, you get to try the “headless commerce” approach. Let us explain what that means. With a headless e-commerce solution, the backend of your e-commerce operations works independently from the front end of your store, allowing you to manage each part of your business separately. 

Unlike WooCommerce or other e-commerce plugins, BigCommerce for WordPress isn’t reliant on your WordPress site to host and complete the operations of your online store. Basically, the BigCommerce for WordPress plugin allows you to create your website, its design, and user experience using the power of WordPress. However, e-commerce functionalities, such as product catalog, purchases, and orders, are managed directly on the BigCommerce platform. 

While BigCommerce is a paid platform, and plugins like WooCommerce are available for free, the latter often require many additional extensions to meet the needs of a business. This translates into a heavy website with many active plugins and additional expenses.

So, what does this mean for you as a store owner? Having the e-commerce side of your business handled by BigCommerce’s robust platform reduces the load on your server. With your store being managed off-site, your site can run faster and more smoothly. Additionally, since you have access to a wide range of features, you’ll be installing fewer plugins, keeping your website lightweight, and saving money on annual add-on subscriptions.

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In short, these are some of the ways using BigCommerce with WordPress will benefit your business: 

  • You can easily sell your products across different sites but manage everything in a single control panel. For example, if you have different types of products, you can create a WordPress site for each product niche, while processing sales and orders from a single dashboard.
  • Products, orders, purchases, and other e-commerce tasks are processed in BigCommerce, rather than directly on your website. As a result, there is less strain on your servers and your site can run quickly and smoothly.
  • BigCommerce is well equipped to handle large volume business, preventing your site from crashing down due to e-commerce activity. You can run your site confidently without spending more on hosting or other optimizations.

A Powerful E-Commerce Platform

BigCommerce in itself is built to be a powerful e-commerce platform that provides security, high-performance, and scalability. 

Here are some of the features and advantages that come with choosing BigCommerce to sell online:

  • BigCommerce gives your customers access to a wider range of payment options, with over 55 payment solutions and digital wallets like Apple Pay, Amazon Pay, PayPal One Touch, and more. All of these are available without having to install add-ons or extensions. 
  • With other e-commerce plugins, the responsibility for the security of your site lies in your own hands. When using BigCommerce, you get to rely on their strong security measures and PCI-compliant checkout process.
  • BigCommerce is SEO friendly, allowing you to take advantage of customizable, SEO-friendly URLs, and out-of-the-box Metadata. Plus, with a fast site loading speed, SEO is further improved.
  • BigCommerce allows you to directly set up promotions and dis